Areas of expertise
I help early-stage and scaling startups navigate the chaos between product-market fit and sustainable growth. Founding teams often struggle with unclear positioning, scattered go-to-market efforts, and systems that break under scaling pressure.
Common challenges include messaging that confuses rather than converts, growth experiments that waste resources without clear learning, cross-functional teams pulling in different directions, and investor expectations that don't align with market realities. Teams frequently know they need "marketing" but can't pinpoint what's actually broken or where to focus first.
I cut through the noise by diagnosing root causes behind surface symptoms, reframing growth problems into actionable priorities, and helping founders make confident decisions when everything feels urgent but resources are limited.
About Me
I'm an AI-First Growth & Marketing Leader who helps early-stage and scaling startups turn messy go-to-market challenges into sharp strategies that drive results. As a Fractional CMO, I work hands-on with founding teams to build the right systems, positioning, and performance playbooks fast.
I've helped startups achieve major milestones: implementing marketing strategies that secured critical investment rounds at Mind Foundry, Signol, and Cuvva; developing go-to-market strategy ahead of Curious AI's exit to Apple; and 60x-ing MRR in 9 months at Mojo. My focus is on positioning that resonates with both customers and investors, building scalable growth engines, and leading cross-functional marketing sprints.
As an experienced founder myself and mentor at Oxford University, Royal Academy of Engineering, and ICE programmes, I understand the unique challenges startups face and deliver practical solutions that work.